CBA BRAND 2.0
ART DIRECTION | DESIGN | ANIMATION
Aspirational storytelling positioning CommBank as the organisation that can help transform dreams into reality. The project stirs up overwhelming emotions of boundless childhood ambition and possibilities. It portrays CommBank as a force for societal good - helping us achieve our dreams and passions for business ventures or professions.
Developed the mood boards and researched references for each scene. Collaborated with photographer to ensure image selects would work across all master placements. Generated mockups of various composition options. Design and build of various static, animated and interactive assets: owned assets, standard and rich media banners and animated OOH.